Pearlfisher has created a new brand identity, brand strategy and tone of voice for one of the hair and beauty industries foremost trendsetters and king of colour—Josh Wood.
Pearlfisher
Pearlfisher has created a new iconic identity for Lebanese retail chain specialising in fast casual food—Zaatar W Zeit. The hip and popular Lebanese chain has taken a deep-rooted symbol at the heart of Lebanese culture—the Mankousheh or traditional Lebanese wrap—and modernised it for a new generation in a trendy and urban but still deeply authentic environment.
Pearlfisher has created the new brand identity and packaging for iconic UK salt brand—Maldon Salt. Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…