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Pepsi Challenge

The Pepsi Challenge revived with a socially led, purpose-driven twist

While rival Coca-Cola is rolling out a massive global centenary celebration this year partly in a bid to save decreasing soda sales, Pepsi is also launching a multimillion yearlong marketing push—the new Pepsi Challenge.

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Posted on 03/13/201504/15/2015 AdvertisingMarketingSocial Media
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