Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.

Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.

Doritos launched the biggest, most unexpected Crash the Super Bowl yet. With an ad contract and a $5 million payout on the line for sweeping the top three rankings of the USA TODAY Ad Meter, the contest will offer an unprecedented six :30 Super Bowl ad spots for consumer-created commercials. Plus, this year’s contest brings the most surprising twist to date—Doritos inviting Pepsi MAX to the program for even more chances to sweep the top spots on the Ad Meter. Each brand will air three :30 consumer-created ads during the Super Bowl XLV broadcast, February 6, on FOX.

Pepsi is going to the next level in its long war with Coca-Cola by releasing a remake of its hit commercial, which first launched during Super Bowl 1995. For the new version, the white-red-and-blue soft drinks label chose sugar free versions of Pepsi Max and Coke Zero to keep up to the healthy trend and promote no calorie varieties of both drinks (with a huge shift to the first one, of course).

Pepsi Max has released an African-inspired music track called ‘Oh, Africa’, made by R’n’B Grammy nominees artists Akon and Keri Hilson, to help African people in need. The video for the song features global football superstars Fernando Torres and Didier Drogba as well as two-time Grammy-winning the Soweto Gospel Choir. The anthem started to be available to download yesterday and proceeds from the sakes will be donated to organizations supporting underprivileged African youth.

Grey Cup Halftime Show of Canadian Football League and Pepsi Max as its title sponsor have provided their fans with a great opportunity to participate in the great event’s programming and choose what songs will be on during it. The famous award-winning Canadian group Blue Rodeo played the list of the songs the visitors of the website had chosen. The show was yesterday, on November 29, and the winning songs were announced by playing in the real time.