Grey Cup Halftime Show of Canadian Football League and Pepsi Max as its title sponsor have provided their fans with a great opportunity to participate in the great event’s programming and choose what songs will be on during it. The famous award-winning Canadian group Blue Rodeo played the list of the songs the visitors of the www.greycuphalftimeshow.ca website had chosen. The show was yesterday, on November 29, and the winning songs were announced by playing in the real time.
This year the Show is taken to a higher new entertainment level with the help of Pepsi Max, enabling fans to — for the first time ever — to participate in the show’s programming. This innovation is connecting customers and the brand in an entirely new way. Fans could visit to choose three of their favorite Blue Rodeo songs from a list of ten of the band’s famous hits from their long 30-year-career.