Taking into account the variety of products that ranges from multiple tastes of Lifewater to the lineup of SoBeElixirs and Teas, anyone is unlikely to be surprised with the tagline of the newly-launched campaign by PepsiCo-owned SoBe that says, «Try Everything». Geared towards the young audience craving for adventures and unknown experiences (as well as liquid fuel), the campaign uses the power of radio, digital space and street-level out-of-home advertising in New York and Los Angeles to reach the consumers.
PepsiCo
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
On April 4, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that America cares about most: Education, Communities and Arts & Music. In addition to its standing grant categories, Pepsi will announce a new Pepsi Challenge each month in the form of a question that Pepsi will challenge the public to answer with creative ideas. This month, Pepsi is challenging fans to channel their love of music to drive social change with its first Pepsi Challenge by asking, “How would you rock the house for a good cause?”