PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed fountain dispensing systems in the food serving outlets in some regions of the U.S. from summer.
PepsiCo joins the list of LGBT-frinendly brands, such as Costco, Apple, Netflix, Gap and others, and is launching an anti-bullying campaign «Go Purple» ahead of the annual Spirit Day on October 16, which celebrates lesbian, gay, bisexual and transgender youth and is organised by the American themed nonprofit GLAAD.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game, that incorporates the energy of youth culture, sports and cultural diversity. For this music project, “the largest music, film and football collaboration in the brand’s history” the legendary soda label has tapped a pool of original and unique—popular and emerging—artists from all across the globe. These 11 tracks will also be used as soundtracks and a source of inspiration for the upcoming short films by acclaimed directors.
Lipton Iced Tea is partnering with Hollywood actress Kristen Bell on a series of short humorous videos. The vignettes feature new brand personalities, Carl and Stu, who are Lipton Iced Tea deliverymen. The spots are shot in a lighthearted manner and revolve around the brand’s “Be More Tea” ethos.
Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders. The brand has released a limited edition bottle with a cap that doubles as a wrench—skateboarders can use it just on the spot to fix the gear.
Mountain Dew has teamed up with acclaimed film director Robert Rodriguez for its Green Label Studios: Open Call project that invites aspiring filmmakers to win a production grant of $250,000. This money will be used by the winner to develop content for Green-Label.com, the youth culture-themed online platform launched by Mountain Dew and Complex Media back in spring 2013.
Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday. The “Mini Hollywood” ad, promoting the smaller version of the soda’s can, communicates the message that even the tiniest amounts (like the smaller can or a quote) can retain the full power of the original product.