Mountain Dew takes its relationship with the modern youth culture to the next level by launching a new online platform Green Label, which encompasses the spirit and philosophy of the three brand’s ongoing programs Green Label SoundGreen Label Art and Green Label Exclusives. The  lifestyle hub, developed and run in partnership with Complex Media, is designed to cover the latest news and emerging trends across sound, action, art, style, and places.

Technology innovations are not a sole prerogative of the Silicon Valley companies today. As it was announced earlier this March, PepsiCO10 incubator has expanded to the so-called emerging markets, and recently —to Brazil to give a chance to young tech startups and digital entrepreneurs to bring their ideas to life and drive IT business (and the whole society) forward.