ABSOLUT gives people an opportunity to create their own individual artwork through personal visual expression, using their bodies as the paintbrushes with the bottle serving as their canvas. Within its ABSOLUT Blank Live initiative, curated by acclaimed video director Saam Farahmand, Londoners and guests can join the project.
Pernod Ricard
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product Malibu Red slated to arrive in the U.S. stores in March 2012. To promote the new addition to its portfolio, the iconic rum blended with tequila, Malibu has teamed up with popular R&B singer and songwriter, film and television actor, Ne-Yo. So far, the brand doesn’t unveil much detail on the creative collaboration, but the press release discloses that “the story of Malibu Red will unfold through exclusive music, performances, video and digital conversations.”
Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.