In a new ironical TV commercial, Neutrogena warns Canadian men that having a “junkface” (it’s when they wash their face and genitals with the same bar of soap) is an extremely bad thing. To address the “misuse”, the brand offers a special Men’s Face Wash that should be used specially for faces, not for any other body parts.
personal care
Brand design consultancy Elmwood has revealed an exciting new identity for the men’s grooming AXE/Lynx range, while another well-known design and innovation company Seymourpowell has designed the bottle for it, “Icon2.” The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design. The designers were approached with a task to communicate the humour, sexual attraction and masculinity AXE’s ethos using a playful, eye-catching and visual language.
The Japanese cosmetics company Shiseido, which turned 140 last year, is taking the old Shinto tradition of writing wishes on wooden plaques to the Western world in the new promotion. Originally, these pieces of wood, Emas, were taken to temples so that spirits or gods could read them—now Shiseido USA is asking its customers to leave virtual wishes in the Facebook space. The brand has launched a Facebook app #SharetheEma, allowing anyone in the world to choose a wish written on a digital decorated piece and share it with a friend.
The Lynx Africa turns 18 this year, and to celebrate this occasion the brand has teamed up with the TMW agency to roll out an art-focused campaign dubbed “The can becomes the man.” Lynx has launched a digital hub and commissioned 17 artists to share their creative pieces revolving around the cultural heritage of the fragrance. The 18th work is to be created by the label’s fans.