Henkel announced the beginning of the fifth annual ‘Henkel Innovation Challenge’ international student competition. Students of all disciplines are encouraged to develop innovative a concept for a product under a Henkel brand in teams of two.
personal care
AXE would lose its unique style if it decided to turn respectable and stop balancing on the edge of decency. And that’s why it’s not going to change its style at all. The brand, well-known for its controversial campaigns revolving around sex-related themes, released a bunch of short ironical spots, which offer another approach to discussing the embarrassing topics. The vignettes, which were uploaded to the AXE Canada official YouTube-channel, appear in the top section on the AXE Channel website for male consumers, which provides them with valuable tips on a very wide range of topics and humorous content.
Giant corporations and smaller companies always strive to be innovative to boost their business and continue success. Since each of the market leaders does a great job in this field, measuring and comparing their ‘innovative’ achievements can be rather tough, still Information Week, the technology magazine, studied their activity and published a list of the American companies, which use innovations in their strategies in the most effective way. While a multinational technology company, PACCAR, which manufactures premium commercial vehicles, tops the 2011 InformationWeek 500 list, the second position is taken by Levi Strauss, followed by other consumer companies including Procter & Gamble, Walgreen Co. and Colgate-Palmolive Co, which take the 8th, 29th and 50th place correspondingly. The companies were ranked based on how they use technologies and fresh approaches to engage consumers in the most meaningful and entertaining way.
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new activity comes as part of the broader ‘100 years skincare for life’ campaign, which was kicked off by the Beiersdorf-owned brand to commemorate its centenary—the celebration movement includes the partnership with singer Rihanna, book release as well as a range of activities, which highlight the brand’s rich heritage.
For quite a long time, AXE (or Lynx as it’s called in Europe) has been cherishing the idea of developing the perfect saving water method in line with its previous controversial approaches. Last year, the brand even launched a campaign, encouraging people to take shower together at once in order to use less water, and now it has pushed the initiative further and set the new Guinness world record for Most people showering simultaneously (single venue). Lynx invited 152 Brits, both guys and gals, to partake in the event and be the ones who would help the whole thing happen.