Dove go fresh Deodorant and Body Mist and MTV have created the Dove Fresh Spin video series, featuring female DJs Jessica Who, Chelsea Leyland and Diamond Kuts. The trendsetting DJs share personal stories, style secrets and music insights in the spots. 

The 20-something DJs will represent everything that is ‘cool and fresh’ at the ‘2011 MTV Video Music Awards,’ NY Fashion Week and ‘O’ Music Awards. Fans across the country can follow the Dove go fresh DJs as they mingle with the hottest stars and spin at exclusive parties.

The three DJs made their debuts with MTV at the annual pre-VMA tour, held July 28 through August 5, and will appear at the MTV U Campus Invasion Tour in October. While on tour they will be spinning at local stops around the country and greeting music fans face-to-face.

“No matter where I am, I want to feel confident, fresh and clean,” said DJ Jessica Who. “Whether at a barbeque with friends, out for a full night of DJing at a hot Miami club or on the red carpet at the MTV Video Music Awards, Dove go fresh Rebalance Deodorant and Body Mist keep me fresh all day and all night long, which is why I carry them with me everywhere I go.”

Music fans will also have a chance to collaborate with Jessica, Chelsea and Diamond through an interactive, online game called the Dove go fresh Mix Master. Ladies can visit dove.mtv.com to create their own DJ name and then personalize music mixes by combining loops of keyboard, bass, guitar and drums, or adding sound effects to tracks inspired by the signature music styles of the Dove DJs. Then participants can share their DJ name and track with friends and family on Facebook.

Within the program, Dove and MTV offer customers an opportunity to win a trip for three to DJ hot spot Ibiza as well as other ‘fresh’ prizes. To participate people are to answer a trivia question about DJs and fill in the form online.

Unilever’s Dove, is claimed to be the No. 1 personal wash brand in the U.S. According to AC Nielsen, one in every three households uses a Dove product, which includes beauty bars, body washes, anti-perspirant/ deodorants, body mists, hair care and styling aids.

Earlier this year Dove launched ‘Dove Body Language’ campaign for the Dove Hand & Body range.