AXE, a leader in men’s care, teamed up with the Sports and Leisure Research Group, to conduct a study with guys and girls at six major U.S. colleges and universities to see what they really thought about male grooming. In the random crossover study, guys at six major Universities were asked to shower with bar soap for one week and with AXE Phoenix Shower Gel and the AXE Detailer Shower Tool for a week.
personal care
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Durex is increasing awareness among Indian youngsters through a clever little game called «Put a cap on it,» dedicated to the World Population Day (July 11). This innovative little game developed by Interactive Avenues for Durex tracks the population of India in real time which can be seen on a population counter.