Unilever is inviting its consumers to help in developing ads for its biggest brands. The company has collaborated with MOFILM, a community of film-makers, to provide creative people all round the globe with an opportunity to add their promotional video materials to the ad portfolios of the world-known products.
personal care
The Old Spice has replaced its courteous ambassador, who claimed he was the best man in the world, with a more convincing person. While the previous round of the campaign appealed to women who were meant to buy the products to make their partners better, the new face of the brand is addressing directly to the male consumers. Footballer-turned-actor Terry Crews (Street Kings, Get Smart) really can prove his words.
AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.