The Old Spice has replaced its courteous ambassador, who claimed he was the best man in the world, with a more convincing person. While the previous round of the campaign appealed to women who were meant to buy the products to make their partners better, the new face of the brand is addressing directly to the male consumers. Footballer-turned-actor Terry Crews (Street Kings, Get Smart) really can prove his words.

The crazy campaign developed by Wieden + Kennedy promotes the power of Body Odor Blocker Wash. With the help of Crews the brand shows how the products can block and destroy the bad smell — literally. According the brand, the shower gel can keep the sweat smell away for as long as 16 hours. Absolutely insane commercials are full of fun and power, and in one of the ads the actor even lets his muscles speak out.