Mattel is expected to create a bald doll that will be a friend of Barbie due to a Facebook campaign and petition that grew enormously the last few months.
philanthropy
Benetton is not only making vibrant apparel and accessories, but is also exploring the new ways of saving the world and helping people live better lives—the brand’s COLORS Magazine, which is touching on the most important points for common people. At the Design Museum in London, Benetton has arranged an exhibition called ‘Happiness and Other Survival Techniques’, which combines three issues on Transport (#81), Shit (#82) and Happiness (#83, the latest one), which make up the Survival Guides trilogy as the brand calls it.
Starbucks is asking its consumers to decide, which U.S. non-profits will receive grants from the coffee retailer in the USA. The brand, which has launched numerous projects to help improve the social life in the country, is asking its loyal fans, who also understand the importance of providing financial support to non-governmental initiatives and institutions, to choose the organization within their communitym which will be awarded money.
Google celebrates one of the biggest figures of modern history, Nelson Mandela, by helping launch an online destination dedicated to the former South African president and anti-apartheid activist, who turns 94 this summer. The Nelson Mandela Digital Archive comes as a giant digital museum, which chronicles his life and work, providing millions of Internet users an opportunity to get an insight into the democratic leader’s life-time struggle for social change.
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”