The Coca-Cola Company is taking a decisive step further in its commitment to help positive social changes continue around the globe. The company, which reported that it has recently awarded $9.6 million in grant awards to more than 40 global community organizations during the third quarter of 2011, yesterday, September 22, announced a partnership with UN Women partnership to promote women’s economic empowerment.
philanthropy
Coca-Cola Great Britain is today launching a new PlantBottle packaging. To celebrate the eco-event the company tasked designer Wayne Hemingway (who is also developing a new uniform for McDonalds) to help communicate the environmental message to consumers, creating a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. The umbrellas are exclusively being sold at Harvey Nichols.
Nike is auctioning off 150 pairs of character Marty McFly’s Nike on eBay for the next ten days. The America’s favorite sportswear brand has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film ‘Back to the Future II’ with an illuminating logo glowing for five hours per charge.
Uniqlo launched the All-Product Recycling Initiative at its stores in the US, UK and France. British Radio 1 DJ and TV presenter Sara Cox announced its UK kick-off at the 311 Oxford Street Flagship Store yesterday at 9 am. Uniqlo UK partnered with the charity Centrepoint for the APR project and Sara, who has been involved with Centrepoint since 2000, joined to launch the initiative.
Google search data revealed that people tend to turn to internet and online tools for information and communication during crises. The last week Hurricane Irene only proved the importance of National Preparedness Month, a campaign initiated by the FEMA Ready to teach Americans how to prepare for emergencies. On this account, the major technology developer yesterday introduced a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises.