Royal Philips Electronics has just announced the winner of the 2011 Light World Tour, a program created by the company for professional lighting designers to share visual inspiration with each other online.
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IKEA that has already presented its 2012 U.S. catalog and launched a new Twitter handle continues to communicate with consumers in a more social way. A few days ago, IKEA announced the official launch of a new community photo-sharing website called ‘Share Space’. It is a social platform for users that can upload photos of their living spaces to easily find and share design inspiration with one another.
The Coca-Cola Company is not only striving to remain the leader in the beverage industry, but is also extending its international presence in entertainment, social and educational spheres. In addition to its numerous charitable campaigns and projects, focused on alleviating hunger and providing medical support and clean water to poor communities in developing countries, the company introduces initiatives, aimed at promoting healthy lifestyles and the importance of education. As part of this ongoing commitment, on August 17, Coca-Cola launched Indonesia’s first metropolitan-based learning center called ‘Learning Lounge’ at Plaza Semanggi in Jakarta, which will provide local youth with an opportunity to realize their full intellectual potential.
MTV Music Group announced yesterday that the O Music Awards (OMAs) will return by the end of the year. The revised award will present nominees that are crowd-sourced and the online audience will also vote for categories the OMAs cover. The date for the next OMAs hasn’t been announced yet but it is known that the event will take place before the end of the year.
Kia continues to ‘drive change’ in Canada with the launch of the next round of its campaign, designed to inspire local people to take action and improve their communities by making simple but effective steps. In the line with the ‘Court’ and ‘Garden’ spots, released last year, the car brand has kicked off a new national promotion earlier this summer to highlight Kia’s commitment to social responsibility, find new local heroes and support them. In addition to this, the brand announced August 21 the 1st annual Kia Drive Change Day and has launched a national competition, asking Canadians to submit a project, which can improve their neighborhood area, for a chance to get a $25,000 cash donation to implement the plan.