MTV Music Group announced yesterday that the O Music Awards (OMAs) will return by the end of the year. The revised award will present nominees that are crowd-sourced and the online audience will also vote for categories the OMAs cover. The date for the next OMAs hasn’t been announced yet but it is known that the event will take place before the end of the year.

According to Mashable, Shannon Connolly, VP of digital music strategy at MTV Music said that the aim of re-launching the award was “to give the MTV Music Group (which consists of MTV, VH1 and CMT) an opportunity to reinvent the award show for a digital audience. That doesn’t just mean streaming a traditional award show online, it means rethinking the structure of a show, its awards and even its frequency.”

OMAs is about to highlight more types of artists, communities and achievements to the online music community. The first OMAs were the second best live streaming event in MTV Music Group history, which shows that there is an audience for this kind of event and content.

Last time, OMA categories included ‘best tweet,’ ‘best independent music blog’ and ‘fan army FTW.’ Nominees and winners were all selected by fan votes per SMS and social media. This time, the same scheme will work. However, Connolly told us that MTV is still trying to work out how it will weigh votes.

The award becomes even more ‘social’ as MTV is planning to reward the fans that create new categories or support campaigning for a winning nominee.

Another MTV’s social initiative ‘Posted’ was launched in June.