On July 13, Converse Inc. officially announced the opening of its Brooklyn recording studio, Converse Rubber Tracks, which offers artists an opportunity to sign up and record music for free.
philanthropy
Following the introduction of hilarious Happiness Machines, which help spread joy throughout the globe, Coca-Cola presented new vending units, helping collect money for activities that support earthquake victims in Japan. The idea behind the project is quite simple: when you buy a bottle or can of you favourite soft-drink, you may share your good mood and help with those who are in need in the areas of the country, which were damaged heavily by the natural disaster which shook the country in March.
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.
Facebook‘s founder and chief executive Mark Zuckerberg announced the new video call feature to be rolled out in a couple of weeks. Users will be able to make free video calls to their friends through the site as a result of Facebook’s partnership with the web telephony service Skype. So, now two of the web’s most popular consumer services will be available all in one and with one click.