Last June Daimler’s Mercedes-Benz launched The Mercedes-Benz Star Fund, its largest start-up amount for a charity fund worldwide outside Germany. On July 1, the fund commemorated its first anniversary in Beijing.
In the past year the Mercedes-Benz Star Fund worked in the five core areas of environmental protection, education, music, arts and sports, culture of driving and social care.
During the commemoration ceremony held at the theater of the National Center for the Performing Arts (NCPA) the Star Fund announced another boost to its CSR efforts by launching the new ‘Star Ambassador’ Volunteer Program. This is also its latest initiative to enhance its CSR program in China through encouraging greater participation and providing a more strategic development of its social contribution efforts.
“We are excited to launch the new ‘Star Ambassador’ Volunteer Program as a forward-looking, open model that will further increase our positive contribution to society through promoting public participation in our various activities. This perfectly supports our goal of sustainable CSR,”said Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd., and chairman of the Mercedes-Benz Star Fund.
These ‘Star Ambassadors’ will first get the opportunity to participate as volunteer teachers at the Mercedes-Benz ‘Inspiring the Future’ Happy Music Classrooms in a bid to meet the challenge of the lack of qualified music teachers in Hope Schools. As such, top music institutions in China have pledge support with Mercedes-Benz towards this initiative, to contribute to the students’ music education.
Recipients from China can register to become a ‘Star Ambassador’ at the program website , a platform where they can exchange information with each other and receive the latest program updates. This will foster a systematic platform for Mercedes-Benz to develop and share volunteer resources with more program partners and publicize volunteer engagement.
Mercedes-Benz is also to open the first Teen Driving School in Los Angeles in October.