Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.
philanthropy
Virtually everything in the world can be rated, being that success of leading global companies, creativity, Facebook popularity or support for LGBT community. YouGov BrandIndex has conducted a survey, asking U.S. citizens, who identified themselves as lesbian, gay, bisexual and transgender, to say which brands are best perceived by them. Google’s YouTube tops the list of twenty companies, which also includes Google, Disney, Ford, Apple and M&M’s. Surprisingly enough, the ranking doesn’t feature ABSOLUT, known for its long-standing commitment to help LGBT representatives feel better by launching a range of initiatives (Gay Theatre Festival is just one of them) as well as other vodka or beer drinks.
People who do good to their communities must be provided with great coffee that can help these activists ‘recharge the batteries.’ In late March, Seattle’s Best Coffee, which recognizes the importance of providing volunteers with high-quality coffee, introduced the Brew-lanthropy Project, allowing their fans to nominate and choose the recipient of the second-ever Brew-lanthropy Award for volunteers (the first one was named at the launch of the program—it was the Blackstone Bicycle Works nonprofit). The public voting on Facebook ended on May 18, and yesterday the brand announced the winner: it is the faculty of Greene County Middle School in Snow Hill, NC, which got the most votes and so will recieve support from the brand.