Reese Witherspoon launches the Avon Women’s Empowerment Bracelet to honor the 100th anniversary of International Women’s Day today, on March 8. The new bracelet, part of the Avon Women’s Empowerment product collection, is accessibly priced at just $10.00 each. One hundred percent of net profits ($8.04 for each bracelet sold) will benefit Avon Foundation for Women programs dedicated to ending violence against women.
philanthropy
Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.
PepsiCo announced a partnership with the Downtown DC Business Improvement District (BID) and the District Department of Public Works (DPW) that will make Washington, D.C. the U.S. first city to partner with the Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the Downtown DC BID area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the BID’s Greening Downtown DC initiative.
This year marks the 100th anniversary of International Women’s Day, March 8, and The Body Shop, which has been known for its strong dedication to defending human rights (one of the most well-known campaigns is the global movement aimed at stopping sex trafficking of children and young adults), is launching another project to commemorate the date and help homeless women in Australia improve their lives. The ‘Strength in Numbers’ campaign, which starts today, March 1, supports the global United Nation’s theme for 2011 International Women’s Day, which is ‘Equal access to education, training and science and technology: Pathway to decent work for women.’
Puma brings fun and irreverence to the sports sphere once again with the launch of the Puma Social campaign in Canada. With the launch of the project, the brand is honouring groups of friends who know the joy of playing sports at the bar rather than at the gym. It shuns the serious nature of organized sports and celebrates social sports that are timeless and authentic.