On February 17, Sweden-based clothes brand Hennes & Mauritz AB introduced its new collection of unisex clothing for both men and women as part of its involvement in Fashion Against AIDS program aimed at raising awareness of HIV/AIDS and preventing its further spread. To learn more about the campaign, visit the dedicated website at www.designersagainstaids.com
philanthropy
The Coca-Cola Company has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company’s sustainability strategy and progress.
In partnership with the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.), Nestlé HealthCare Nutrition launched the ‘Be R.E.A.D.Y.’ safety initiative at A.S.P.E.N.’s Clinical Nutrition Week last week to educate pediatric health care professionals on safe enteral (tube) feeding practices for hospitalized kids.
Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth®’ campaign (read more about the brand’s involvement in the movement in 2009 and 2010).