The Coca-Cola Company and the International Federation of Red Cross and Red Crescent Societies (IFRC) yesterday, January 20, announced a global partnership to expand their collaboration. Monetary and strategic support committed over 3 years to expand reach of world’s largest humanitarian network. The Coca-Cola Company will invest $2 million to support the IFRC’s work in disaster response and preparedness and public engagement in communities that both organizations serve. Separately, The Coca-Cola Foundation will donate $1 million to the IFRC’s Disaster Response Emergency Fund to provide immediate financial support to help Red Cross and Red Crescent National Societies quickly respond to disasters around the world.
philanthropy
Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
‘Join My Village,’ a click-to-commit social change initiative of General Mills and international humanitarian organization CARE, is launching the second year of its online community with a new partner: American country music singer and songwriter Lee Ann Womack. Individuals will have the power to release up to $500,000 of General Mills’ charitable dollars for economic and educational opportunities for women and girls in Malawi.