Procter & Gamble is turning online reading into a socially worthy deed. Expanding its “Give Health Clean Water Blogivation” campaign, which started in August and is focused on providing clean water, vaccines and education to children in need, the global producer encourages website owners from around the world the world to embed a special widget designed to ‘convert’ users’ clicks into drinking water for deprived communities in developing countries.

The documentary “Latinos Living the American Dream” produced and directed by Eva Longoria Parker in partnership with the Pepsi YO SUMO initiative premiered yesterday, October 21, at the Grauman’s Chinese Theater in LA. The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsi’s YO SUMO (I Add Up/I Count) movement which encourages Latinos to go beyond being counted and show how they add value to this country, in the year of the Census.

A whole host of famous names have joined forces to raise money for Breast Cancer Campaign, by creating a life-size patchwork smart car to mark the launch of the limited edition smart fortwo pink passion. The patchwork smart is made entirely of fabric donated by celebrities and will be auctioned-off with all proceeds going to Breast Cancer Campaign. smart will also donate £10,000 to the charity from sales of the smart fortwo pink passion.

Coca-Cola Great Britain (CCGB) yesterday announced a new three year partnership with StreetGames, a national charity set up to help young people in disadvantaged communities get active and participate in sports. It was launched by the Minister for Sport and Olympics, Hugh Robertson MP, with help from StreetGames’ Ambassador and former Olympic athlete Diane Modahl. The start was celebrated with a keenly contested futsal match in which the Minister played alongside local StreetGames participants.

Coca-Cola Light never misses a chance to get a ‘new outfit.’ The beverage brand, which has collaborated with a bunch of designers from around the world, is refreshed its look again with hilarious designs by fashion houses, including Gianfranco Ferré, Salvatore Ferragamo and Armani Jeans. On September 21, the bottles in the extravagant frocks were unveiled at the Charity Party, which was arranged by Coca-Cola Italy in cooperation with the Fashion, Events and Design Commission in Palazzo Marino during the Milan Fashion Week.

Gap Inc. announced that it has joined the White House initiative Skills for America’s Future, a new public-private partnership focused on workforce development and job placement for community college students. The fashion retailer will roll out a new pilot program entitled “Gap for Community Colleges” in seven cities, which will offer community college students strategic job- and career-building skills to help take advantage of potential job opportunities.