Johnson & Johnson announced the launch of Every Mother, Every Child, a comprehensive, five-year, private-sector effort to improve the health of women and children in developing countries. The initiative supports the United Nations’ April 2010 call for a renewed effort to achieve the Millennium Development Goals (MDGs) of reducing mortality in women and children by 2015.
philanthropy
Based on its success and impact, Pepsi will continue to fund the Pepsi Refresh Project and intends to launch the program in Europe, Latin America and Asia in 2011. Launched in the U.S. and Canada in 2010, next year, the Pepsi Refresh Project will come to life on a global scale. International market activations will be tailored to ensure relevance to local communities.
In the full swing of its “We Are All Workers” campaign, launched this summer, Levi’s took up its much older initiative, Red for Life, and kicked off a series of concerts for women. The jeanswear brand teamed up with top female performers to launch Divas Rock, a concert tour across South Africa, aimed at raising awareness of HIV/AIDS and helping make positive changes in the communities through non-pressing education.
The Pepsi Refresh Project has doubled its monthly commitment of $1.3 million to refresh America’s communities by awarding $2.6 million in grants during the month of September. Each month, Pepsi awards up to $1.3 million in Refresh Grants to the 32 ideas that garner the most votes. Through the Pepsi Refresh Project: Do Good for the Gulf extension, Pepsi has allocated an additional $1.3 million to refresh communities in the Gulf Coast for the month.
Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever «Health Fiesta» to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment. Coca-Cola supported DML as part of its «Viviendo Positivamente/Live Positively» commitment to making positive contributions to the communities it serves.
Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in «Hope Grants.»