Procter & Gamble announced a new social sustainability and social media campaign called the Give Health Clean Water Blogivation that will kick-off at the BlogHer 2010 Conference August 6-7. In partnership with Changents.com and P&G’s Children’s Safe Drinking Water program, the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water.
philanthropy
Continuing the grassroots of its “Feeding Dreams” program’s legacy of celebrating everyday heroes who are doing extraordinary things, General Mills is expanding its reach from four to 10 southeastern US markets to recognize Black Community Champions who selflessly volunteer to improve their neighborhoods.
As part of its ongoing commitment to fight hunger, Kraft Foods US is bringing Michael Nye‘s acclaimed black-and-white portraits of hunger in America directly to its employees in August. The About Hunger & Resilience exhibit of photographs of Americans who don’t have adequate access to food will travel to three Kraft Foods locations with the goal of educating employees and inspiring action in the fight against hunger.
Back in 2004, Yahoo! launched its Big Idea Chair award to recognize the best practices in the interactive marketing sphere all around the globe. To support the launch of this year’s phase in Brazil, the Everything, integrated communications company, which is a part of ABC Group, developed a series of hilarious episodes «Little Kids, Big Ideas,» featuring children of 7-12 years old, who are acting as creative stuff of a mini-agency.
Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.