McDonald’s Germany encourages teenagers and young adults to help make the cities and towns clean. In its new anti-littering campaign, launched in May ahead of the FIFA World Cup 2010, the global fast-food chain is asking young residents of urban areas not to throw litter around. The new campaign called “Gib Müll eine Abfuhr!” (“Remove the Trash”) invites youth to ‘score’ their goals with a ball made of used crumpled packaging.