This week, Milton Hershey School and The Hershey Company are celebrating Random Acts of Kindness Week by asking people everywhere to say Thank You for the little things people do for them. From February 15-21, go to www.thehersheylegacy.com to share a virtual Hershey’s bar and some Hershey’s Happiness with friends and family.
philanthropy
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Actress, singer, film director and a face of Mango Scarlett Johansson, has created a limited edition bag for the brand to help Haiti relief efforts. Starting in March the new item featuring an ancient map of the island alongside Johansson’s message: «Supporting the people of Haiti» will be available to purchase exclusively at Mango stores worldwide.
The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.
Starting on February 1 America can cast their votes at Pepsi‘s www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.