When marketers’ imagination is vivid, budgets are solid and passion for discovery is strong, content marketing pieces may turn out extraordinary, which is the case with the latest project by Pernod Ricard-owned whiskey brand Ballantine’s. No cliche’d images of successful guys in suits with pricey watches, no dancing-all-night glamourous ladies and other triviality associated with ‘elite alcohol’—the brand’s team has gone far beyond that with their communication platform “Stay True.”

The Thomson Reuters Foundation has teamed up with Nokia to recognize international photographers who document various aspects of what it is to be a woman in the contemporary world. The competition titled “Click for Change” is calling the aspiring photojournalists and creative enthusiasts to submit their works by February 11 for a chance to continue their “investigation,” armed with Nokia Lumia 1020.

Nokia and National Geographic are calling photographers from all across the globe to share their love for travel and adventure in a new competition. The participants are encouraged to capture the spirit of adventurous touristic routes and wild nature for a chance to join world-class National Geographic photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.

Polaroid is opening up new opportunities for creative individuals, who love taking photos and want to turn them into true pieces of art. The photo brand announced it is launching a series of experimental retail stores, Polaroid Fotobars, where consumers will be able to quickly and easily create visual masterpieces from the digital pictures they take with their photo cameras, smartphones, etc.