When marketers’ imagination is vivid, budgets are solid and passion for discovery is strong, content marketing pieces may turn out extraordinary, which is the case with the latest project by Pernod Ricard-owned whiskey brand Ballantine’s. No cliche’d images of successful guys in suits with pricey watches, no dancing-all-night glamourous ladies and other triviality associated with ‘elite alcohol’—the brand’s team has gone far beyond that with their communication platform “Stay True.”
Nikon has rolled out a new effort designed to help advanced photography enthusiasts with professional insights get into this artistic field. In the episodes of the “Behind the Scenes” series hosted on the YouTube channel, the experts explain how to use cameras and other photo gear to create truly impressive visuals.
The Thomson Reuters Foundation has teamed up with Nokia to recognize international photographers who document various aspects of what it is to be a woman in the contemporary world. The competition titled “Click for Change” is calling the aspiring photojournalists and creative enthusiasts to submit their works by February 11 for a chance to continue their “investigation,” armed with Nokia Lumia 1020.
Nokia and National Geographic are calling photographers from all across the globe to share their love for travel and adventure in a new competition. The participants are encouraged to capture the spirit of adventurous touristic routes and wild nature for a chance to join world-class National Geographic photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.
MINI is launching a new photography and design competition, now inviting creative minds from across the globe to turn on the lights. The creative community of the MINI Space platform is encouraged to interpret the theme of Lights Up! through their visual creations for a chance to receive tech prizes.
The World Photography Organisation (WPO) has announced 2013 Sony World Photography Award winners in four categories, including Open, Youth, 3D and National. The award, launched back in 2008, aims to spread the photographic culture across the globe, supporting both emerging photographers and professionals.
Polaroid is opening up new opportunities for creative individuals, who love taking photos and want to turn them into true pieces of art. The photo brand announced it is launching a series of experimental retail stores, Polaroid Fotobars, where consumers will be able to quickly and easily create visual masterpieces from the digital pictures they take with their photo cameras, smartphones, etc.