The UK’s leading stationer Ryman Stationery and the ad agency Grey London have commissioned 26 British established designers to create «beautifully sustainable» posters to promote the «world’s most sustainable» font Ryman Eco. It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year if all the printing was done with it.
publishing business
Brave, Mother and Wieden + Kennedy London have “rebranded” feminism for the November issue of the women’s magazine Elle UK. The campaign aims to draw a new picture of what feminism is, without any labels. For the project, the agencies have teamed up with feminist groups— Mother partnered with The Feminist Times, Brave worked with teenage feminist campaigner Jinan Younis, and W+K collaborated with two women behind the Vagenda website, Holly Baxter and Rhiannon Lucy Cosslett.
Metro, a free UK tabloid newspaper, is inviting the nation to share their urban experiences in a new campaign. As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city. The new urban cross-platform marketing initiative is launched to support the new strapline for the newspaper, “Metro. Made for the city.”
Google is planning to provide British news publishers with an opportunity to increase their online revenues. Last month, the company launched the Digital Publishing Innovation Fund in France, and now it is set to introduce a similar project to the UK. These perspectives were outlined by Google’s Executive Chairman Eric Schmidt during his recent interview at the Big Tent Activate Summit in New Delhi, India.
illywords, a magazine about art, culture, science and life-style published by illy celebrated its 10th anniversary on June 3. For these years, the magazine has published dialogues, opinions and points of view on such themes as space, courage, dreams, multiculturalism,awareness, chaos and the non-linear path of knowledge, to name just a few. The above-listed topics prove again that illy is a brand that follows contemporary trends and with its art projects and celebrities involvement targets its intellectual audience.