Ralph Lauren pays tribute to its own archives as well as to the rich history of the USA by launching a new destination, RL Vintage, where it unveils fashionable pieces drawn from the past. On the website, users can explore unique items to discover more about the story behind them, their origin and date of creation. Each season, Ralph Lauren will select different rare pieces from the House’s archives—the pieces will relate to some particular theme. The current range, The Western Collection, celebrates the history of the USA (some of the items are already sold out).
There are many ways to support a good cause with the public help. Brands help by spreading awareness about the cause, encouraging fans to donate money to some non-profit, doubling the donation by adding as much as has already been collected, or donating money for likes or comments. The last is the approach selected by Ralph Lauren for its new initiative related to the company’s Pink Pony Fund. The fashion brand will be giving $1 to the Pink Pony Fund of the Polo Ralph Lauren Foundation for every comment made on the brand’s Tumblr page.
Ralph Lauren is offering women an opportunity to determine which fragrance from the new The Big Pony Collection for Women suits them best without going to a fragrance shop and smelling tons of samples. With The Life in Color Quiz in the vibrant Facebook application, visitors to the www.facebook.com/RalphLauren page can figure out if they are sensual, free spirited, sporty or stylish, and select the right scent from the new range.
Levi Strauss & Co. and American Rag founder, Mark Werts have joined forces to work on a new premium denim concept called Industrie Denim. These results in new stores: first of them opened in Scottsdale, AZ earlier this month and a second store opens in San Francisco today. An online store will also be available soon at www.IndustrieDenim.com. The stores featuring industrial store interiors offer a wide choice of the best denim brands.
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure.’ Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video, narrated by award-winning actress and mother Uma Thurman, was launched globally on March 3.
In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life. Here we collected both projects with a social twist, revolving around the idea of making a city a better place to live, and works with a vivid advertising component, such as branded bus shelters, giant interactive billboards and shop windows, which broadened physical borders of the cities.
Ralph Lauren Romance and Glamour Magazine have teamed up to provide an inside look at modern day romance. A survey held in conjunction with GfK Roper discovered that although technology has a role in the way men and women communicate, tradition remains an important facet in relationships. Comprised of 17 questions, the survey polled 1,000 male and female adults, age 18+ across the USA.