Ralph Lauren, one of the most successful fashion designers, celebrated 10 years of innovation by throwing a huge 4D show. It was an unique blend of moden-day visual art and fashion, the 3D projection used the front of Ralph Lauren’s flagship store in New York as a background for an unseen and 100% live action. What we see as the 8-minute video took months of production and cross-disciplinary team of 150 professionals unite their efforts in making the video.