The recently revealed fourth annual Global Brand Simplicity Index by the brand strategy company Siegel+Gale shows that customers’ demand for simplicity as a key brand attribute, is glowing. The report also explores how simplicity drives revenue, and the relationship between simplicity and employee innovation.
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The global media agency Mindshare has recently released a report with a somewhat provocative headline “Digital Culture and the Digital Normal Index,” which defines the level of the so-called digital “normalness” or “abnormalness” by country. Put simply, it gives a deep insight into what drives us to chat online, listen to music, watch movies, blog or play games on the Internet.
Fortune has unveiled its annual ranking of the 50 world’s most admired companies. Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks. This year’s ranking is dominated by U.S. companies, which take up most of the places—only eight are occupied by the businesses from outside the USA.
Apple is apparently losing its title of the No.1 valued company, having surrendered to Exxon Mobil, an American multinational oil and gas corporation in the Standard & Poor’s 500 Index. The company’s shares have been reported by Bloomberg to slump 17 percent this year, and its market capitalization is now estimated $413 billion, while Exxon Mobil has $418 billion. Things were better for Apple in 2012, when the company managed to become the most valuable company ever. The source also reports that the company’s shares have fallen by 37 percent from a record in September.