Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual, which adds a new enjoyable dimension to the process of consuming a product.
research
The global media agency Mindshare has recently released a report with a somewhat provocative headline “Digital Culture and the Digital Normal Index,” which defines the level of the so-called digital “normalness” or “abnormalness” by country. Put simply, it gives a deep insight into what drives us to chat online, listen to music, watch movies, blog or play games on the Internet.