Nielsen, a global consumer insights company, has conducted a survey to define the differences in the behavior of modern shoppers across the globe. The «New Wealth, New World» study, based on opinions of more than 29,000 online respondents in 58 countries, shows that in different regions people are driven by different factors (sometimes, opposite ones) when choosing consumer goods.
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Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.
Added Value Names the Most «Culturally Vibrant» Brands of 2012 in the Cultural Traction™ 2013 Report
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value’s experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.