To recognize the most influential and favored Swiss companies, Interbrand, in cooperation with Swiss business magazine BILANZ, has created a list of Best Swiss Brands 2012.
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The article is written by Jamey Wagner, Creative Director and Steve Leder, Associate Creative Director at Interbrand, USA
Reflecting busy consumers’ demands for convenience in today’s fast-paced world, some food brands are offering the nutritional benefits of solids in liquid form. Take, for instance, V8, the original drinkable food, applesauce in pouches with pour spouts, Fruit2Day’s “new way to eat fruit,” and yogurt’s evolution from Go-Gurt to a full-blown frenzy of drinkable options.
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the game and Americans’ digital consumption habits. VB&P is Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots.
We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq, USA
Time magazine recently reported on “The Lipstick Index” (Time, Special Money Issue, October 10, 2011). Lipstick sales have long been an economic indicator; when the economy is down, lipstick sales have traditionally gone up. Women would rather spend on little luxuries when purse strings are tighter and the economy is uncertain— and lipstick has been that one affordable luxury that makes a women feel pampered and more confident. Afterall, when you feel beautiful, you are more likely to be optimistic. According to Time magazine, lipstick sales are up 14% in 2011. But what’s more interesting is that nail polish is up 54%. Nail polish is evidently becoming the new US economic index. So if nail polish is the new lipstick, what other new indicators are we seeing in this recessionary economy?
We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq, USA
Turn on the TV, look at the front-page of a newspaper, or go to your local mall and it is obvious that we are not recovering from the recession as quickly as some economists had predicted. We still have some of the highest unemployment rates in history (9.1% for Sept 2011 according to the US Labor Department), an ongoing protest against government greed called Occupy Wall Street that is quickly becoming the global campaign Occupy Together, and retailers worried about holiday sales at all levels with major companies bringing back lay-a-way programs. These are really alarming signs entering into an election year. And this is just the general observation.