L’Oreal has announced the launch of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre offers Research & Innovation programs (R&I) including hair coloring, hair care, styling, and perms, smoothing or straightening.

Photo: an applied research on hair colorant in the Global Hair Research Centre

L’Oreal’s has invested 100 million euro into the 25,000m² Centre. 500 of its employees include chemists, physico-chemists, opticians, materials scientists, metrologists, rheologists, computer scientists and statisticians.

The Centre is equipped with robots effective tools. For example, modeling tools using already acquired data, evaluate virtual formulae so that only those most likely to meet consumer needs are to be developed. Additionally, there is a team fifty expert technicians who monitor consumers’ emotions and reactions to the specific products and record their feelings.

The Saint Ouen Research Centrer is the main office of a global network of six R&I regional centers the rest of which are located in Japan, China, India, USA, Brazil. The Saint Ouen Research Centre’s mission is to develop the innovation strategies to develop the hair treatment industry, while regional hair centers adjust these strategies to the local markets to meet the consumer needs.

Jean-Paul Agon, Chairman and CEO of L’Oréal, said «The Saint Ouen research center exemplifies our strategy which aims to make beauty universal based on a deep understanding of consumers’ needs and aspirations, in order to offer products that match women’s and men’s different cultures, beauty routines and purchasing power.»

Last year in Paris, the cosmetic company arranged an exhibition dedicated to hair an science.