The international market research agency Euromonitor has analysed around seventy five billion-dollar global food brands, ranking them by volume of annual sales in 2004, and in 2014. The chart below explores how the biggest food brands have grown or shrunk during the past decade.
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The WPP-owned media measurement and management arm GroupM has recently published a UK-specific report on the dynamics of advertising spending across all media in 2014-2015 years. The company predicts that this year the ad spending will show a 6.3% increase in the face of a slightly lower global figure of 4.5%. This is the fastest growth of ad market among all the researched developed economies. In terms of financial value, the ad spending will account for a total of £14.9 billion ($23.3 billion) in 2014, and £15.7 billion ($24.5 billion) in 2015.
Earlier in October, the media agency OMD UK in partnership with the UK’s leading publishing company Time Inc. UK presented the results of their second-year joint research project aimed to better understand the ever-changing British society—the report called The Future of Britain, and its specific part The Future of Families.
JWT London’s in-house trends and research team, Planning Foresight, is to reveal a demographic report on mindset, behaviour and attitudes of the UK’s 50+ year olds—the Elastic Generation, as the agency calls them. Using a Sonar online panel they have polled 501 UK people of both genders, of 50-69 years old.
A recent survey of 296 global senior business executives, conducted in September-October 2014 by Forbes Insights in association with Rocket Fuel and SpencerStuart, has revealed that while most of the respondents (62%) think that their marketing initiatives meet expectations, a deeper look shows that more than a half believe their companies waste money on marketing and lack understanding of their consumers.
This week the global brand consultancy FutureBrand, part of Interpublic Group, have released the sixth annual Country Brand Index 2014-2015 report that ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience (Value System, Quality of Life, Business Potential, Heritage and Culture, Tourism, and «Made In»).
There used to be a belief in the marketing circles, that millenials (consumer group aged 18-34 years old) don’t care much about personal finance and are rather unclear on their investment goals. Moreover, according to the recently unveiled Millennial Disruption Index, 33% of millenials don’t think that consumer banks, as we know them, will survive in the future.