As part of its 40th anniversary celebration, Starbucks has updated its well-known siren logo, which now represents the company’s plans for future development. It’s the fourth version of the round banner since the coffee company was founded in 1971, and this time the creative team removed the lettering from the logo just like Nike and Apple did before, and replaced the black background with the white one.
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To reach more consumers, IKEA goes outside and is furnishing street sidewalks with bright and comfortable pieces from its stores. Earlier this year, the iconic furniture retailer created home environment in the space of a Paris underground station, and now it decided to continue the movement by taking sofas to the streets of the capital. The unique installations, which occupied bus shelters around the city, will be on display from December 15 through December 21.
IKEA, which is known as a supplier of affordable home interior pieces, has shown signs of interest in new approaches in fashion industry. This October, the iconic furniture retailer invited up-and-coming Swedish designers to participate in a competition dubbed ‘IKEA Garderob’ for a chance to have their new collections displayed in a personally designed double PAX-wardrobe at a trendy shop in Stockholm’s Bibliotekstan street.
Since opening its first store in 1958, the global retailer IKEA has been continuously exploring the theme of interior design, both appealing and affordable. It has established itself as a leader in delivering smart solutions for middle class consumers who want their homes to be comfortable and even somewhat glamour, but have to stay within the limits of their salaries. This time, IKEA has teamed up with the Babelgum online television platform to launch the Inside Design: the Reality of Living with Style project, which saw four New York City designers competing to develop a room design on a $5,000 budget.
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon Doonan’s singular vision in illy espresso tins and foil, debuted November 16 in the Barneys New York holiday windows. Fresh and full-bodied as the primo Arabica she once so lovingly nurtured (her parts all fashionably recycled), Ms. Illy is the can’t-miss vixen centerpiece of the iconic retailer’s Madison Avenue flagship windows, themed “Have a Foodie Holiday” for 2010.
P&W has designed the packaging for Tesco’s newly-launched Mexican ready meals. The range, comprising seventeen different products including fajitas, enchiladas and ribs, taps into consumer interest in Mexican food by offering consumer a convenient alternative to leading brands such as Old El Paso, which require consumers to assemble the components themselves, and brings something new to the ready meals category.