Retail of the future It would seem that the unstoppable growth of e-commerce, total digitalization, optimization of everything, […]
15 consumer trends for 2015 from SBC Partners: posh hostels, designer farms, back to 80-s fashion and more
Trends, trends, trends… With the new 2015 year on the doorstep, all marketing experts make their forecasts on what people would watch, do, eat, wear, etc. The London-based trends and insights agency SBC Partners, part of Havas Media Group, has shared some views on the future of dining, fashion, retail, home, travelling, lifestyle, and more.
Starbucks to launch roastery and tasting rooms as well as express service over next five years globally
Starbucks Company is exploring new ways to diversify its global retail chain with new formats. By the end of the next financial year it is planned to open at least 100 square-foot interactive stores that will offer roasting and tasting small-batch rare coffees, so-called Reserve blends.
Following the initial test launch in select stores in the U.S. last year, McDonald’s in collaboration with its coffee supplier Kraft Foods announced that the packaged McDonald’s McCafé coffee is planned to be distributed at grocery stores and supermarkets in the U.S. beginning in early 2015.
IKEA is officially unveiling its 2015 IKEA U.S. catalog that is full of new products and awesome insights into how to make the home space the true heaven. This year’s edition titled “Where the Everyday Begins and Ends” focuses on two major rooms in the house—bedroom and bathroom, and explains how to organize these spaces most comfortably, helping reflect the style and personality of the homeowners.
I don’t want to bad mouth minds greater than mine. However, I suspect that – at least when it comes to marketing – Descartes may have led us up the garden path. He doesn’t appear in many marketing textbooks, but his seminal words, “I think, therefore I am”, form the cornerstone of the way Western culture views the world and the people within it.
Once again IKEA has demonstrated its unique talent to save space without compromising on the contents. The Swedish furniture retailer has installed a hilarious street ad in Germany that delivers three messages, revealed one by one, on the same canvases without any digital element. Named the “RGB billboard,” the ad proves that a truly smart approach can extend interiors with no tech included.