retail

Seattle’s Best Coffee Rebrands: For Better For Worse

Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before.

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Starbucks Launches Two Ad Campaigns at the Same Time

The global coffee chain Starbucks is kicking off two campaigns simultaneously — for its Frappuccino beverages and Via instant coffee. The promotional movements for Starbucks are developed by creative shop BBDO (New York), media agency PHD (New York), and digital shop Blast Radius (Vancouver). It is the first time the company launches two projects one after another in such a showrt period of time.

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Starbucks Asks Customers Worldwide to Use Tumblers and Help Reduce Environmental Impacts

Starbucks is giving customers around the world a bold incentive to swap the paper cup for a more eco-friendly option. On Thursday, April 15, the company will reward customers who bring a reusable tumbler into participating stores with a complimentary brewed coffee. This effort is just one of the ways Starbucks is collaborating with customers to reduce environmental impacts.

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Tazo Zero Calorie Naturally Sweetened Bottled Tea

Tazo is debuting a new line of Tazo Zero Calorie Naturally Sweetened Bottled Teas. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.

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