Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Dr Dre’s Beats Electronics is celebrating the forthcoming FIFA World Cup with a large-scale themed campaign, #GameBeforeTheGame, that revolves around a plethora of pre-game rituals of football celebrities. The effort by R/GA London & LA promotes the Solo2 headphones and the role they might play in the pre-game activities.
The Cannes Lions International Festival of Creativity, the largest and most prestigious annual awards in the advertising industry, culminated on Saturday, June 23, after announcing all winners in 15 categories. Traditionally, the festival is not only the platform for celebrating achievements in the industry for the past twelve months, but also a space where creative professionals come to debate, learn and get inspired via numerous creative exhibitions, seminars, screenings and workshops for both experts and emerging professionals.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.