Schweppes Australia in tie-up with the Vice magazine and the ad agency GPY&R Melbourne have initiated an anthropology-related research project Free Pouring to explore the most exotic drinking rituals and promote its branded online platform Cocktail Revolution HQ.
Schweppes
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.
The acclaimed Australian brand and design agencyDiDONATO is celebrating this week after receiving a Gold at the 2010 Australian Packaging Awards. Their entry, the Schweppes Brand Identity and Portfolio Range, was designed to unite the Schweppes brand and communicate one cohesive story across a vast collection of iconic products (over 100 SKU’s and 13 product formats).
Coca-Cola’s Schweppes has kicked off a new TV campaign featuring an average family, who seem to have nerves of steel and undestroyable positive attitude towards all the mess going on around. The new ads, created by Mother, are revolving around optimism and feature the phrase «At the end of the day, there’s always a Schweppes,» which serves as the campaign’s strapline.