The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects revolving around music), has kicked off a new campaign, celebrating the brand’s partnership with Universal Music, on social media platform. As part of it, Seat is offering its followers on Twitter and Facebook a chance to listen to up to 750,000 music tracks, presented by Universal Music—all this for visiting local dealers and booking a Seat test drive.
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
Seat UK is there to find an answer to one the most arguable male/female issue of the recent decades: “Who is the best driver—a man or a woman?” To put an end to long-time debates, the Spanish automaker teamed up with the popular Fifth Gear program and interactive agency AnalogFolk to develop a challenge titled Seat Sex Drive, which will help determine which of the sexes has more rights to get behind the wheel.