Seat has revamped its brand logo and unveiled it officially at the Paris Motor Show along with the all-new Seat Leon. 

Photo: Seat new logo

Last week, 2,400 brand distributors and importers from more than 70 countries met in Paris for Seat’s international convention and were introduced the new Leon and Toledo as well as new company’s vision and logo. Leon is the first Seat vehicle to feature the new logo.

The president of Seat, James Muir said, “The next step in Seat’s evolution is the presentation of our new company logo.  It reflects those brand values I just mentioned: clean, pure design and precise, quality engineering”. 

“It is an icon in our range and it represents the very best of Seat: beautiful design, peerless quality, useful technology and driving fun,” he added commenting on the new Leon.

The new logo is clear and pure and symbolizes the six values of the company such as design, dynamism, young spirit, efficiency, reliability and accessibility. The company has developed a new logo to demonstrate its evolution. The logo uses red color to underline the Spanish origin of the brand and the emotionality associated with this country and chrome to emphasize the rational component in the brand’s philosophy.

Developed by Seat Design Center and the department of Marketing-Communication, the logo also reflects the company’s new vision which is focused around design and love for detail and quality.

Seat also uses a new slogan, ‘Enjoyneering’ aimed to emphasize “the brand- technological precision and quality engineering, coupled with an emotional Mediterranean design”. Seat states that the new slogan is a great tool for change for the whole company.

Photo: the new Seat Leon, clickable