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Sid Lee

Vitaminwater Celebrates Amateur Athletes in France

The days when the world’s attention was drawn to the Olympic Games, Vitaminwater France celebrated the professional athletes in ordinary people doing sports on tracks and pitches, in pools and at stadiums. The beverage brand has launched an offline humorous promotion by Sid Lee, raising amateur athletes to the new heights and making them believe that they are real winners and personal records beaters.

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Posted on 08/14/201208/14/2012 Marketing
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