What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury), sneakers (footwear + apparel), bikes (commuter transport means + apparel) and hip bottles (soft drinks + fashion) to name but a few. Following the trend of teaming up for creating something new, SKYY Vodka and Diesel partnered to develop a new product, which is (quite surprisingly) neither jeans nor a cocktail—it is… a new swimsuit capsule collection to be unveiled this week at the beginning of Mercedes-Benz Fashion Week Swim (July 14–18, Miami).
Skyy
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.
In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.
SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by world-renowned photographer Raymond Meier, who last worked with SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global “SKYY SEXY” marketing push in support of the core, unflavored brand.