What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury), sneakers (footwear + apparel), bikes (commuter transport means + apparel) and hip bottles (soft drinks + fashion) to name but a few. Following the trend of teaming up for creating something new, SKYY Vodka and Diesel partnered to develop a new product, which is (quite surprisingly) neither jeans nor a cocktail—it is… a new swimsuit capsule collection to be unveiled this week at the beginning of Mercedes-Benz Fashion Week Swim (July 14–18, Miami).

The collection of four awesome sexy pieces of men’s and women’s swimwear, “inspired by the vodka’s iconic cobalt blue bottle and logo graphics, infused with strong Diesel DNA,” will be presented at the opening of the event. The special guests of the Diesel and SKYY Vodka runaway show will include Kristin Cavallari (The Hills)—she has designed the centerpiece of the collection—and DJ Jessica Szohr (Gossip Girl), who has been also tapped by SoBe Lifewater brand for its marketing activities. “I can guarantee the SKYY swimwear created by Diesel is unlike anything you have ever seen,” shared Cavallari. “At Mercedes-Benz Fashion Week Swim, SKYY is taking the sexiest event of the week and making it even sexier.”

The launch of the new limited-edition collection gets in line with the campaign dubbed ‘Diesel Island’ (probably, the best place to wear the pieces is a spot like that), and following the show Diesel will host the Official Kick-Off Party at The Raleigh Hotel—the party will incorporate the feel of the brand’s ‘rebel’ campaign. Throughout the week, SKYY Vodka, one of the official sponsors of the week, will be hosting a range of ‘tropical’ activities, offering seductive SKYY cocktails to VIP guests and fashion insiders. Those, who will not be able to visit the show, are invited to watch the SKYY-Diesel fashion show live as well as find exclusive footage from Mercedes-Benz Fashion Week Swim at Diesel.com.