Smirnoff is taking consumers inside vodka. The brand has launched a new ad, which allows us to get a deeper insight into the product and touch the very heart of the drink with the help of visual effects. In the spot called Transparent says, “At Smirnoff we triple distil and filter ten times because we believe that a purer vodka is a better vodka. Can you see what we mean? Why compromise?”

The JWT agency from New York, USA, has created a new commercial for the Smirnoff brand. The “Gong” spot perfectly fits the season: an iceball, the vodka, hot partying. The creative group has already developed advertising videos for Smirnoff as well as for another alcohol drink Bailey’s (this was back in 2003). The idea of the new ad is really refreshing and inspiring, literally a cold shower.